[2] The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.

[3] The first Baojun model introduced to the market was the four-door compact sedan 630, which debuted at a price point of approximately $7,000 USD in November 2010.

[5] The joint venture also offered a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.

[15] However, this growth was not sustained, with annual sales declining by an average of 200,000 units in subsequent years.

In April 2016, Baojun began exporting vehicles, with the 630 compact sedan being sold in Egypt and Algeria under the Chevrolet brand as the second generation of the Optra model.

Under this new approach, Baojun introduced a new naming convention for its models: passenger cars were given the prefix "RC," SUVs and crossovers "RS," and minivans "RM."

Instead, the brand experienced a significant decline in demand, leading to the discontinuation of several newly introduced models within just 2-3 years of their debut.

[33][34] In 2023, Baojun shifted its focus entirely to electrification, phasing out all models from the previous decade except for the city car KiWi EV.

On December 31, 2024, more than 100 Baojun Yueye owners suddenly encountered brake system failures, making it difficult for the vehicle to slow down.