[4][5] The bar soon became a meeting place for important personalities from the academic and political circles of the city of São Paulo, such as former mayor Jânio Quadros, former governor Adhemar de Barros and professor and former president Fernando Henrique Cardoso, as well as being a stronghold for the artistic world of São Paulo, bringing together musicians such as Adoniran Barbosa, Orlando Silva, Ary Barroso, Vicente Celestino, among others.

[9][10][11] In the following decades, the bar followed the deterioration of part of São Paulo's downtown area, eventually closing its doors in the early 1990s.

[13] The bar is located in one of the most famous addresses in the center of São Paulo, on the corner of Ipiranga and São João avenues, a crossroads eternalized in the Brazilian song Sampa, by the bahian singer Caetano Veloso.

[18][19][20] Known for its musical appeal, in 2008 the band Conjunto Varanda Paulista recorded an album entitled Ao vivo no Bar Brahma (Live at the Brahma Bar), mixing elements of bossa nova and samba.

[22][23] After the act, the bar demanded greater security from the mayor of São Paulo, Ricardo Nunes, and the governor, Tarcísio de Freitas, for greater security in the center of São Paulo.