A decrease in its popularity led to supermarket Morrisons removing it from their shelves in 2006; a year later, a survey showed that 36% of teenagers in Wales had never tried it.

It was traditionally made in farmhouses by adding fruit, sugar and spices to the basic bread dough to make a sweet treat for special occasions.

[3] Celebrity chef Phil Vickery baked Bara Brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series This Morning.

One of the most traditional foods coming out of the Chubut valleys, it was brought by the Welsh settlers who started arriving in the country in 1865.

Lyne-Pirkis' version of the Bara Brith on The Great British Bake Off substituted a tea oil to replace the overnight soaking process for the fruit.

[6] In E. Smith Twiddy's The Little Welsh Cookbook, a cup of cold tea is included in the mixture, and marmalade is used as a glaze.

[9] Celebrity chef Bryn Williams uses lard in his recipe, and a combination of raisins and candied peel as the mixed fruit.