Barb Audiences

This means that with a total UK population of 65,648,100, according to the 2016 census,[3] each viewer with a BARB reporting box represents over 5,000 people.

For programmes from 15 December 2014, onwards, BARB has begun publishing viewing figures for a period of 28 days after the original broadcast.

The advertising agency will pay the television station a certain amount of money based on the number of people watching a show.

Ipsos MORI's role is to survey the characteristics of the television owning population, including an element of direct recruitment to the viewing panel.

It has a separate contract covering meter panel installation, data retrieval, processing and audience reporting functions.