[4][5] One of Claiborne's most significant achievements in the urban music community is a series of portraits of The Notorious B.I.G wearing a plastic gold crown in front of a deep red backdrop.
[6][7][8] The pictures were made in Claiborne's New York studio in March 1997, only three days before the rapper's untimely death in Los Angeles, resulting from a drive-by shooting.
In a 2019 exhibit based upon the book, (hosted by The Annenberg Space for Photography in Los Angeles), an entire installation of this memorable photo session was constructed.
In addition to a 100 cm x 150 cm print of the principal image, the museum exhibit installation of "The King Of New York" featured one of The Notorious B.I.G's music videos playing on a small screen alongside of two enlarged contact prints as well as the original two-dollar plastic crown that Claiborne had purchased specifically for the shoot, displayed in a glass jewel case as if it was made of real gold.
Combs voiced concerns that the photographs would make the rapper look like an ad for Burger King, but both Mr. Claiborne and Biggie Smalls disregarded his comments and proceeded with the pictures.