In June 1977, Melvin Simon & Associates announced the development of a shopping mall on a 104-acre (42 ha) tract of land along Texas State Highway Loop 360 in southwest Austin.

Initial plans called for over 1 million sq ft (93,000 m2) of retail space and parking capacity for nearly 6,000 cars, which would make the mall the largest in Austin.

[13][14] The mall was originally anchored by Sears, JCPenney, Montgomery Ward, Foley's, Joskes, and the Austin-based Scarbrough's department store.

[citation needed] On August 4, 2018, a Disney Junior themed kids zone opened right next to Brighton Collectibles.

[21] In 2019, the mall's owner, Simon Property Group, embarked on a renovation, which included a new paint scheme, flooring, LED lighting, glass handrails, as well as exterior additions such as canopies, fire pits, and turf areas.