[13][14][15][16] In June 2021, TelevisaUnivision announced the launch of a new combined streaming service that would bring together PrendeTV, Vix, Univision Now, and Blim TV under one name in 2022.

The company also announced the launch of an SVOD tier called Vix+, which would feature premium series & films and live sporting events (including FIFA World Cup Qatar 2022) for Mexican audiences.

In a article from Deadline, TelevisaUnivision CEO Wade Davis said in a conference call with Wall Street analysts that eliminating the "+" from the name "will not change the strategy at all, they will only improve the service as Vix for free with advertising and its paid version."

Founded in 1999 by Troy McConnell, Luis Brandwayn and Jochen Fischer in North Carolina, Batanga Media is now headquartered in Miami, Florida with operations in 14 countries including Brazil, Chile, Colombia, Mexico, Peru, and Venezuela.

[123] Batanga Radio users stream millions of songs per year and create over hundreds of thousands of custom stations every month.

[citation needed] Batanga Radio users can “tell” the application to add or remove certain artists, songs, genres and even decades of music.

With every song that plays on Batanga Radio, users receive a list of five similar tracks to explore, listen to and/or add to their playlists.

[124] In early 2017, Batanga Media announced the change of its name to Vix.com, and described their new editorial line and approach as follows: "We create content that sparks curiosity and adds value to millions of people every day.