[4] The campaign uses the typeface KTF Jermilov, a modular display font following the typographical practice of Kharkiv avant-garde artist and designer Vasyl Yermylov.

[6] Volodymyr Zelenskyy called on Ukrainians to take part in the #BRAVEUKRAINE flashmob and present photos and videos that show the courage of the people.

The main mission of the project is to capture and spread the association that courage is a brand of Ukraine.

Now it is important for Ukrainians not to lose the courage of the first weeks of the war, and the internal campaign is aimed at just that.

The President of Ukraine Volodymyr Zelenskyy believes that Ukrainians have always been the bravest in the world.