The single was announced in December 2018, two weeks before the release of their concert DVD Lead Upturn 2018: Milestone.

[8] The type B DVD housed the group's "Lead Challenge 30", which was a game show featuring the members.

[10] "Be the Naked" was arranged by songwriters Obi Mhondera, Kyler Niko and Coach & Sendo, the later of which performed the music.

The track "Drop in the box" was written, composed and performed by RYUJA and rapper KM-MARKIT, the latter of whom had worked with Lead in the past for their 2017 song "Shampoo Bubble".

The series currently airs on Fridays at ten o'clock PM on Tokyo MX, AbemaTV, BS11, Sun Television, Aichi TV and TVQ Kyushu.

[16] Aiding in promotions, those who preordered the single from various Tower Records stores throughout Japan were able to obtain a special poster, based on a first-come first-served basis.

The video cuts to various shots of the individual members both in rooms and on the roof of the building, overlooking a city during sunset.

On December 30, 2018, Pony Canyon's official YouTube channel for the group uploaded a music video to assist in promotion.