Now or Never is the sixth studio album by Japanese hip-hop group Lead, released on July 18, 2012, under the Pony Canyon label.

Now or Never was their last album with lead vocalist Hiroki Nakadoi, as, after their following single "Still", he left the group due to feelings of inadequacy.

[2] Prior to the album's release, there were four preluding singles over the course of three years, beginning with "GiraGira Romantic" on August 5, 2009.

"GiraGira Romantic" was released a year after their last single "Sunnyday" and album Lead Tracks: Listener's Choice.

[4][5][6][7] Their following single, "Speed Star", would carry an updated version of their song "Virgin Blue", which was originally released in March 2006.

After receiving the opportunity to debut at the age of 17, the past 10 and a half years I spent as a member of Lead was a wonderful time beyond words.

Hiroki began to discuss his feelings about leaving to the other members prior to his departure, explaining how he felt that they had surpassed him since they debuted in 2002 with "Manatsu no Magic"; however, due to their reassurance and saying that they would all "do their best together", he had decided to stay on, putting more effort into his overall performance.

Despite this, he fell into a depression, believing that he was unable to "catch up" to his friends' level and began talking about wanting to leave again.

[16] It is such a big thing that our leader is graduating, but we, the three of us, will continue holding up Lead's motto "Stand and Fight," and keep on going as Lead with our full effort, in order to see an even more vivid future with you Leaders.Despite music videos for "GiraGira Romantic", "Speed Star", "Hurricane" and "Wanna Be with You" being released prior to the album, none of the videos made it to Now or Never.

[17][18] On January 26, 2012, the full video was uploaded to Lead's official YouTube, six months prior to the album's release in July.