As of 2023, the company is owned by WK Kellogg Co. Kelly Flatley and Brendan Synnott are the co-founders of Bear Naked granola.

Synnott and Flatley pitched their products to organic and natural markets and increased the company's presence in stores.

In 2003, Stew Leonard's supermarket chain in New York picked up their granola, which helped pull the company into commercial success.

Today, Kellogg's Kashi Co. organic unit manages the Bear Naked brand, from La Jolla, California.

[4] Bear Naked's marketing strategy included presenting its product in a resealable cellophane pouch with a transparent window.