In one of the most competitive footwear market segments, with UGG Australia and EMU Australia as main competitors for producing sheepskin footwear, Bearpaw has carved out a niche area.

The first Bearpaw retail store opened in Citrus Heights, California in 2011, where the brand is headquartered.

[2] In June 2018, Bearpaw acquired Flip Flop Shops, a brand owned by Cherokee Inc.[3] Bearpaw's signature products are its sheepskin boots, otherwise known as ugg boots, which come in various styles and colors.

The brand also produces hiking boots, slippers, sneakers and accessories for men, women and children.

[4] Tom Romeo faced legal trouble in 2014, when he was charged by a federal grand jury of Sacramento, California for evading nearly $5.6 million in customs duties, where his employees created false invoices that undervalued footwear he imported from China.