It is a shrub with crowded leaves and large, deep purple heads of flowers in late winter and spring and is found in the northern kwongkan.

[2] The flowers are arranged in heads on the ends of the branches and have 5 sepals, 5 petals and 5 bundles of stamens.

The stamen bundles are deep red to purple, 3–8 mm (0.1–0.3 in) long and densely hairy on the inner surface.

[2] Column beaufortia grows in sandy soils often over laterite and in the Lesueur sandplain region including the Avon Wheatbelt, Geraldton Sandplains and Swan Coastal Plain bioregions of south-western Western Australia.

[4] Beaufortia kwongkanicola is classified as "Not Threatened" by the Western Australian Government Department of Biodiversity, Conservation and Attractions.