Beauty YouTuber

[6] The most common hashtags used on YouTube are #makeup and #skincare in beauty influencer content.

With their content, cosmetic companies are provided feedback from both the beauty vlogger and their viewers on their products.

[9] One of the most popular categories of video is “Get Ready With Me" (often shortened to the acronym "GRWM").

[10] Beauty-related content can be divided into specific subcategories in respect to its distinct features.

These subcategories include but are not limited to:[11][12] Shown below is a table showing the YouTubers with the most subscribers.