Because the Internet is the second studio album by American rapper Donald Glover, under the stage name Childish Gambino.
The album features guest appearances from Chance the Rapper, Jhené Aiko, and Azealia Banks, with production primarily handled by Gambino himself, Stefan Ponce, and Ludwig Göransson, among others.
In July 2013, Gambino signed on to create a music-themed show for FX titled Atlanta, a series which premiered on September 6, 2016, and which he stars in, writes, and executive produces.
Albums made a really big impact on me when I was alone and everything was quiet, and I know that's when students go home, that's when everything is closed, so it's a good time to just listen to something and be yourself.
[15] The album was primarily recorded in Miami Heat player Chris Bosh's mansion in Los Angeles, which Gambino dubbed "The Temple".
[16][17] In October 2013, during a Toronto listening session, Gambino revealed Jhené Aiko as one of the album's guest appearances.
[23][24][25] The mixtape featured guest appearances by Nipsey Hussle, Schoolboy Q, Ab-Soul, Danny Brown, Tina Fey, Chance the Rapper, Beck, Ghostface Killah and RZA, among others.
[34] The screenplay, which is light on dialogue and involves stage directions that are written out Internet-speak and emojis, was accompanied by short, silent clips from Clapping for the Wrong Reasons, and songs from the album were included to be played as the story unfolds.
The central character, The Boy, lives in a mansion and spends his days tweeting at celebrities and posting videos to WorldStarHipHop.
[47] On August 19, 2014, the song "Telegraph Ave.", was serviced to rhythmic contemporary radio in the United States as the album's fourth single.
[49] Writing for The Boston Globe, Franklin Soults said, "Love Donald Glover or hate him, this writer/actor/comedian/rapper unquestionably ranks among America's most accomplished performers.
Without making it a burdensome concept to explain and belabor, the Internet figures prominently throughout the disc in ways empowering and emasculating.
"[61] Killian Fox, writing for The Observer, said, "Glover reflects on some unsettling phenomena of our internet-addled age, such as the 3D printing of guns – and his restless delivery is matched by jerky, off-kilter production.
"[64] David Jeffries of AllMusic said, "Connecting with the album is nearly impossible, understanding it is difficult, and often enough, its inflated ego is irksome, but Because the Internet is too free and fascinating to be dragged down by these complaints, so if a Yeezus with more flash and fun is what's required, Gambino's got the good stuff.
"[51] Perry Kostidakis of the FSView & Florida Flambeau wrote, "From a purely musical standpoint, Because the Internet finds itself in contention for best rap album of 2013.
Produced almost solely by Gambino (with help from Community composer Ludwig Goransson), it seems as if BTI is the first rap album this year that is completely confident in what it is.
"[66] Craig Jenkins of Pitchfork stated, "With Gambino's wordplay ping-ponging from caustic wit to message board snark, the enduring strength of the album is its production.
Gambino and Göransson handle the bulk of it here alongside usual suspect Stefan Ponce and alley oops from twin act Christian Rich and Flying Lotus associate Thundercat.
Because the Internet's production team not only ensures the sounds are pretty, spacey, and jarring in all the right places, but they also effortlessly nail the album's Dark Side of the Moon/Wizard of Oz synchronicity gambit.
"[56] Dom Sinacola of Slant Magazine said, "More than that, it furthers the general message of the whole album, which is that for all his posturing and charm, Glover may not have it in him to participate in the kind of bacchanalia required of his position as a young, burgeoning, multi-talented rap star.
Halfway between throwaway wordplay and trenchant comment about fame, the lyric says a lot about where Glover's head is at: As a former sketch comedian, writer on 30 Rock, and star of the sitcom Community, he leans on his wit as his most formidable weapon.
"[68] Phillip Mlynar of Spin said, "The only reaction that Because the Internet elicits is the uncontrollable urge to skip to the next song, in hopes that things couldn't possibly get any sloppier.
But they do, beginning with the cod-wailing that blights "Crawl" and volleying with the psychedelic muzak of "The Worst Guys" (co-starring Chance the Rapper) and "Zealots of Stockholm (Free Information)," which sounds like Glover has inadvertently locked himself in his practice space and is attempting to muster up a loud enough mess so that some kindly passerby will hear his cries for help.
As the album collapses into itself with the closing cut, "Life: The Biggest Troll (Andrew Auernheimer)," we're resigned to existence as a gloopy mess of random thoughts.
Maybe the entire album is a meme itself, a grand existential joke critiquing the all-conquering rise of Internet culture by parodying its overwhelming randomness.