[citation needed] It is promoted through TV infomercials, most recently by Tana Goertz of "The Apprentice" fame.

The device allows users to add various rhinestones and other assorted studs to fabrics and similar materials.

[2] The Bedazzler was voted #100 in the Top 100 Gadgets of all time (Mobile PC Magazine March 2005 edition).

Due to its low cost and the type of glitzy clothes and accessories that can be created using a bedazzler, it is often associated with kitsch and retro fashion.

A commentator in Entertainment Weekly magazine described the Bedazzler as: "The cheap-ass rhinestone-studding tool favored by art teachers and over-excitable soccer moms everywhere, the biggest piece of crap sold on late-night TV since the ThighMaster, the reason women own shirts with glittery kitty-cats on them.