[8] Towards the end of the 2012 phenomenon in the remote village of Bedurulanka, three men named Bhushanam, Brahmam and Daniel plan an elaborate religious con.

Upon Bhushanam's instructions, Brahmam (a Hindu astrologer) and Daniel (the son of the village's church father) claim that they were blessed by the divine with a solution to survive the upcoming doomsday.

Due to the constant scare about the same in the television, the villagers and their local government's president, follow Brahmam and Daniel depending on their own religious beliefs.

However one of the natives Shiva, who returns to Bedurulanka after resigning from his job in Hyderabad, finds the phenomenon a conspiracy theory and refuses to believe in either of them, angering both Bhushanam and the president.

Kasiraju leads a double life and poses as an obedient and respectful person before the public, which the president favours over Shiva, who has a reputation of having a caustic tongue and speaking his mind.

Days before December 21, Bhushanam instructs Brahmam and Daniel to ask their followers to donate all their gold ornaments to make a lingam and a cross out of them and bury them into the river as they watch, and claim this as the atonement prayer for escaping the doomsday.

The president arranges the marriage of Kasiraju and Chitra on the night of December 21, the eve of the doomsday, believing that Brahmam and Daniel would save them all.