Beecham's Pills

The British pharmaceutical firm, established in 1859 as Beechams, became a global brand, and in the year it was founded produced the first advertising slogan.

"The first advertising slogan broke new ground when it was published, helping a British firm become a successful global brand in an era when that was no mean feat — and inspiring others to follow suit."

[1] The first phrase was said to be uttered by a satisfied lady purchaser from St Helens, Lancashire, the founder's home town.

The poet William Topaz McGonagall wrote a poem advertising the pills, giving his recommendation in verse.

[6] In their 1907 obituary of Beecham, the Daily Mirror said the slogan "Worth a guinea a box" was the making of the business and the foundation of a huge fortune.