Beef + Lamb New Zealand is shared naming and branding for two farmer-owned industry organisations that represent sheep and beef cattle farmers in New Zealand.
[8] In 2024, Beef + Lamb New Zealand had naming rights to a morning Olympic summary show broadcast on Sky TV.
[5][6][7] B+LNZ also receives funding from third parties such as meat processors, breed societies, and other commercial entities involved in the sheep and beef industry.
[5][6] B+LNZ operates a beef genetics research programme in collaboration with the Ministry for Primary Industries.
[10][11] One research programme has compared genetic variation across Angus and Hereford breeds of cattle.