Behavioral analytics

advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things (IoT).

The rapid increase in the volume of raw event data generated by the digital world enables methods that go beyond demographics and other traditional metrics that tell us what kind of people took what actions in the past.

The identity of the user is authenticated in the background using factor such as mouse movement to typing speed and habits, login history network detail like IP address, browser used, etc.

Amazon.com is a leader in using behavioral analytics to recommend additional products that customers are likely to buy based on their previous purchasing patterns on the site.

[5] Behavioral analytics is also used by Target to suggest products to customers in their retail stores, while political campaigns use it to determine how potential voters should be approached.

In addition to retail and political applications, behavioral analytics is also used by banks and manufacturing firms to prioritize leads generated by their websites.