Cohort analysis

[4] Large, undifferentiated datasets may include a variety of user types and time periods.

For example, in eCommerce, customers who signed up in the last two weeks and who made a purchase may constitute a cohort.

For software, users who signed up after a certain upgrade, or who use certain features of the platform, may constitute a cohort.

Cohort analysis allows a company to pick up on patterns and trends and make the changes necessary to keep both advanced and new gamers happy.

[8] It offers extremely low latency, making it well-suited for large-scale user behavior analysis.