[6] Beijing Star Daily was renamed from Drama and Film Post,[7] which was launched on January 4, 1981.
The Beijing Star Daily attempted to adapt by launching a website and mobile app, but these efforts failed to offset declining circulation and revenue.
Intense competition from other major dailies, such as The Beijing News and Jinghua Times, which also expanded into entertainment reporting, further eroded its market share.
[11] The paper's reliance on sensationalist content, including celebrity scandals and gossip, attracted readers but drew criticism for lacking depth and journalistic integrity.
Additionally, declining advertising revenue and rising operational costs exacerbated financial difficulties.