Since their emergence in 2003, the band have (in their own words) "transformed from a bleakly romantic and quirksome pop group to their current incarnation as pioneers of the EduPOP movement.
The band was originally a covering name for the solo acoustic project which Cooke set up after leaving Landspeed Loungers, in which he performed wearing an "uncomfortable" model of an aeroplane over his head.
Via their EduPop Productions company, Cook and the Morricones also use the band to produce and perform educational rock shows with the aim of teaching science.
A typical EduPop show currently consists of a fifty-five-minute combination of themed pop songs played by Being 747, dramatic narration, visual projections and bizarre props.
The band's work in the educational science field has been compared to that of They Might Be Giants, although Dave Cooke has argued that this is simply a case of "convergent evolution".