In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival, Turkish electronics and white goods brand Vestel, accounted for more than half of all TV sets manufactured in Europe.

[5] Beko started selling its products in Egypt in 2014[6] and, in June of that year, the company updated its logo.

In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.

Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.

[18] Furthermore, it had been one of the largest advertisers in the English Premier League since 2008,[19] and an official sponsor of the FA Cup.