Located in the Arsi Zone of the Oromia Region, it has a latitude and longitude of 7°35′N 39°10′E / 7.583°N 39.167°E / 7.583; 39.167 with an elevation of 2810 m. It is the administrative centre of Limuna Bilbilo woreda.

They include: Derartu Tulu, Fatuma Roba, Tiki Gelana, Mestawet Tufa, the Bekele brothers (Kenenisa and Tariku) and the Dibaba sisters Ejegayehu, Tirunesh and Genzebe.

[3] Besides building a road from Asella to Bekoji, during the occupation the Italians also built a small fort outside the town.

Because of heavy mud, increasing rains and a shortage of fuel, only a small unit reached the outpost at Bekoji.

[2] Based on figures from the Central Statistical Agency in 2005, this town has an estimated total population of 16,730, of whom 7,999 are men and 8,731 are women.