On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo in both São Paulo and Rio de Janeiro, a feat rarely achieved in Brazilian television viewership.

She lives in Gamboa, Rio de Janeiro, along with her father Clemente and siblings Max and Elvira - a hairdresser who works at her uncle Haroldo's salon.

She, in fact, does not live abroad but is being held in private prison in a country house for 25 years by Ricardo, who threatens to reveal a grave secret from the past if she decides to return.

Rodrigo's biggest ordeal is the calculator Adriano, vice-president who dreams of one day taking over the leadership of + / Brazil and plans every step to topple him and show that the boy is incompetent, being there only for being the owner's son.

Although everyone believes that Bela really died, she is saved by Vera, who decides to transform her appearance so that she becomes a beautiful woman and returns, unrecognizable, to the company under the pseudonym Valentina, representing her actions directly in the presidency and taking revenge on those who despised her before revealing true identity.