Directed by Erick C. Salud, Don M. Cuaresma and Claudio "Tots" Sanchez-Mariscal IV, it stars Bea Alonzo and John Lloyd Cruz.

Beatriz Pengson, or simply Betty, is an aesthetically challenged career-oriented girl who happens to work in a posh advertising agency known as Ecomoda Manila.

In an industry where everyone thrives on beauty and perfection, her lack of good looks and outdated sense of fashion make her an instant outcast among her superficial colleagues.

Returning Characters Betty and Armando were about to get married but Roberto and Daniella suspects the Pengson family for killing Susan Solis and ordered Hermes to be arrested.

Early reports claimed that this Betty will be fatter and uglier than the other versions, and the story might be a mix of elements from the various other international adaptations.

[6] The official announcement of Alonzo's hiring ended a long period of casting speculation, during which actress/singer/TV host Toni Gonzaga and her frequent co-star Sam Milby were mentioned for the lead roles of Betty and Armando.

After Velasquez chose to stay with GMA Network, the names of a handful of ABS-CBN stars were then mentioned for the plum role, including Valerie Concepcion, Mariel Rodriguez, Bianca Gonzalez, Anne Curtis, Toni Gonzaga, and Bea Alonzo.

[6] People in the know insisted that the plum part would most likely go to Anne Curtis, who had plenty of practice playing the Ugly Duckling in "Kampanerang Kuba", as a reward for not moving back to GMA-7, but Gonzaga supposedly ended up winning the coveted role.

Fans speculated that the part would go to Jon Avila, Luis Manzano, Piolo Pascual, Jake Cuenca, Aga Muhlach, or Bea Alonzo's frequent co-star, John Lloyd Cruz, who led all online polls as the Armando of choice for a large majority of fans.

[6] In this version, the workplace is not a fashion house or a glossy magazine, but an advertising agency called Ecomoda Manila, or EM.

Like many of the previous casting rumors, this one was shortly proven to be false when it was finally revealed, with much fanfare on August 17, that Bea Alonzo would once again be reunited with her regular romantic male lead, John Lloyd Cruz, much to the relief and delight of the staunch fans of this popular pairing.