[1] Residents, specifically men, are urged to "ring the doorbell" and ask a simple question when they overhear violence against a woman taking place, such as to borrow some tea, to use the phone, or to have a glass of water.

Breakthrough is an international human rights organization using the power of popular culture, media, and community mobilization to transform public attitudes and advance equality, justice, and dignity.

Most recently, Breakthrough created America 2049, a Facebook game set in a dystopic alternative future that deals with issues of immigration, sex trafficking, and labor rights.

[6] The campaigns also featured a mobile video van that travelled to three states in India-Karnataka, Maharashtra, and Uttar Pradesh in addition to six advertisements that were aired on all major television channels.

[6] The video van promoted helpline numbers 103 and 1298 and will have an engaging emcee, audiovisual appeal, street theatre group, interactive gender bender games, celebratory champion voices, and pamphlets.

[6] In addition to the above initiatives, around 23 workshops and public education activities were conducted with 575 staff and members of the NGO, CBO, and the positive people’s network in Karnataka and Uttar Pradesh to enhance their understanding of the issue.

One key example is the Breakthrough Mann Ke Manjeere music video, which shows a woman’s celebration of self-discovery and the ability to make choices in life.