Based in India and the United States, Breakthrough's multimedia campaigns address global issues including violence against women, sexuality and HIV/AIDS, and immigrant rights and racial justice.
They carry out this mission by building a critical mass of change agents worldwide—the Breakthrough Generation—whose bold collective action will deliver irreversible impact on the issue of our time.
Working out of centers in India and the U.S., Breakthrough creates innovative, relevant multimedia tools and programs—from short animations to long-term leadership training—that reach individuals and institutions where they are, inspiring and equipping them to build a world in which all people live with dignity, equality, and justice.
Their community workshops and leadership trainings use games, street theater, and other relevant cultural tools to transform brothers, sisters, fathers, and mothers into advocates for women's rights.
The global campaign was launched in partnership with prominent celebrities and leading men including Sir Patrick Stewart, singer and songwriter Michael Bolton, former NFL player and activist Don McPherson, Mayor of Dallas Mike Rawlings, comedian and political commentator Dean Obeidallah and spoken word artist Darnell L. Moore.
LPAC's website, deportthestatue.us, incorporates video, text, interactive features, social media advocacy, and downloadable materials to promote this goal.
Its centerpiece, "The Call"—a short narrative film about one mother facing an impossible choice—brought home the impact of U.S. policy on the daily lives of immigrant women and families.
By connecting emotionally and personally with a critical mass of new supporters, #ImHere helped propel the rights of immigrant women onto the national agenda at a pivotal moment in American history and drove palpable—and continued—demand for change.
Players engage with videos, graphics, microsites and social media platforms to find clues and solve puzzles to advance in the game.
American 2049 also features prominent celebrities such as Harold Perrineau, Victor Garber, Cherry Jones, Anthony Rapp, and Margaret Cho.
A nationwide three-month video contest launched in 2010, I Am This Land called on young Americans to illuminate and celebrate the power of diversity, pluralism, identity, gender and sexuality, immigration, and racial justice.
[citation needed] This campaign sought to put a face to the issue through public service announcements, and by inviting HIV-positive women to share their stories.
The title track and video for Mann ke Manjeeré is based on the true story of Shameem Pathan, who left an abusive marriage and became a truck driver to support herself and her child away from her violent husband.