Belle International Holdings Limited is a women's shoe retailer in China, with 22% of the domestic market share.

[4] Belle's founder and chairman, Tang Yiu, started Lai Wah Footwear Trading Ltd. in 1981 in Hong Kong.

[4] Belle raised an additional $775 million in two secondary listings in November 2007 and April 2008, which it used to buy several competing brands.

[7] In addition, Belle International sells the brands Puma, Converse, Reebok, Vans, Bata, Mizuno, Clarks, Mephisto, among others, which account for 5.3% of total sales.

Its three women's brands - Staccato, Millie's, and Joy&Peace - account for about a 50% share of the $90-$150 shoe segment in China.