Bellville Sassoon is a high end British fashion salon originally based on Pavilion Road, Knightsbridge, London, now located at 18 Culford Gardens in Chelsea.

"[5] Bellville counts numerous socialites and the royal family as amongst its clientele and was the most prolific of Princess Diana's early designers.

Sassoon has said, "When she got engaged, her mother brought her in to us and asked us to make the going-away outfit.

Jackie Kennedy, Audrey Hepburn, Elizabeth Taylor, Jerry Hall, Anita Baker, Melanie Griffith, Helen Mirren, Ivana Trump, Madonna, Jada Collins and Melissa Brown and his designs have appeared on the covers of Vogue and Harper's Magazine.

[5][9][10][11] In recent years, due to old age, Sassoon has increasingly given responsibility to Irish designer Lorcan Mullany in the running of the company.