Its mission statement is to change the way people see and consume water and commit to giving 100% of net profits to WaterAid.

Belu was founded in 2002 by film-maker Reed Paget as a bottled water business to be an environmentally friendlier alternative to other beverages on the market.

[1] Before launching Belu, Paget was a keen environmentalist in business communities, encouraging others in the drinks industry to consider the environmental impact of sourcing, manufacturing, and packaging.

[2] Early stage investors in Belu included Body Shop co-founder Gordon Roddick, environmentalist Ben Goldsmith and hedge fund manager, Chris Cooper-Hohn.

In 2021 Belu made the decision to move away from opaque carbon offsetting initiatives and instead chose to redirect funding to invest in nature-based solutions in and around the UK, starting with their mineral water source in Montgomeryshire, Wales.

Belu partners with a number of organisations to invest in projects that benefits initiatives that fall in line with the Sustainable Development Goals 6,12,13,14 and 17.

In 2022 and 2023 Belu was certified a Great Place to Work scoring 100% across several key areas, including leadership satisfaction, support and impartiality.

Belu provide a range of products including mineral water, filtration systems and tonics and mixers.

They provide a range of machines and choice of payment models and can supply refillable bottles, add branding and will maintain systems with regular servicing and call-out.