Keating began racing in 2007 after receiving a weekend track driving course as a Christmas present from his wife.

Keating eventually found himself in an internship at Service Group during his junior and senior years at Texas A&M University.

In 1995 when he graduated from A&M with a degree in Engineering, Keating sold cars at Covert Ford in Austin, Texas.

[7] Some customers at Keating-owned dealerships have reported being informed that an Apex GPS system is a required add-on when purchasing a vehicle.

[8] A discussion on TexAgs forum includes a statement from a finance manager indicating that Apex GPS is not optional at Keating dealerships.

If a dealership does not fully disclose ownership links between a business and its vendors, it may raise questions about potential conflicts of interest.

[10] Reports suggest that some Keating Auto Group dealerships include Apex GPS systems as part of vehicle purchases.

Consumers may want to review dealership policies and inquire about optional vs. required add-ons before finalizing a purchase.

During the 2011 Viper Cup, Keating would record 4 race wins (New Jersey Motorsports Park,[16] Virginia International Raceway,[17] Texas World Speedway[18] and Daytona).

Going into the final race of the season Keating held a 58-point advantage in the Viper Cup standings (a win being worth 60), and claimed the national championship by 20 points despite being forced into 15th place by a late-race collision.

Racing for The Racer's Group (TRG), Keating and co-drivers Dominik Farnbacher, Tim George Jr. and Lucas Luhr placed 13th in their class (27th overall), completing 612 laps with a total time of 21:40:37.038.

[24] The following year, Keating participated in a full season of the North American Endurance Championship, a subset of the Grand-AM Rolex Sports Car Series consisting of three races: the Rolex 24 Hours of Daytona, the Six Hours of The Glen,[25] and the Brickyard Grand Prix at Indianapolis Motor Speedway.

[28] Tim George Jr. Lucas Luhr Patrick Pilet Allan Simonsen Chris Cumming Damien Faulkner Kévin Estre Jorg Bergmeister Kuno Wittmer In 2013, Keating made the jump into the American Le Mans Series, competing in the series' final season.

In front of his friends and family from around Texas, Keating drove the first 70 minutes of the race, then handed off to Faulkner, who completed the victory with a winning margin of 12.94 seconds.

[32] The two late-season victories would prove a boon to Keating's final position in the standings, providing him with 40 of his 84 total points and earning him an 8th-place finish in the GTC class (out of 46 drivers).

The LMP2 results as of Nov 14, 2021: Ben and his team won the IMSA Championship and the Michelin North American Endurance Cup for LMP2.

He finished third in the GTD championship by winning a victory at Canadian Tire Motorsports Park and two third-place runs at Laguna Seca and Sebring.

Racing the full season with Bleekemolen for the third-straight year, Keating once again kicked off the schedule with double duty in the season-opening Rolex 24 At Daytona.

The win moved Keating, Bleekemolen, and ViperExchange.com to third in the GTD class point standings, putting them in contention for a solid championship finish for the first time.

Again co-driving with Miller, Keating and Bleekemolen did everything they could to gain a great result, starting from the pole and winning what would be the final race for a Viper in the IMSA GTD competition.

93 Viper with previous Daytona co-drivers Dominik Farnbacher (2011–2013) and Kuno Wittmer (2013), along with American Al Carter.

33 Viper (with Jeroen and Sebastiaan Bleekemolen) would again come in 9th after a radiator issue late in the race knocked the car out of the lead.

Keating was hit with a penalty early, but strong driving from him and Jeroen allowed them to overcome that setback and take the victory.

[44] They would go on to record Top Five finishes in the next two races, placing third in the Brickyard Grand Prix (Indianapolis Motor Speedway[45]) and fourth in the Road America 500.

[47] The two wins, combined with his two top 5 finishes, propelled Keating into 14th place in the final driver points standings.

He had beat this team in Le Mans but was disqualified due to an issue with the car's fuel cell.

On April 16, 2015, the Automobile Club de l'Ouest announced that the Viper Exchange.com/Riley Motorsports entry into the 2015 24 Hours of Le Mans had been approved, with American Marc Miller joining Keating and Jeroen Bleekemolen as co-driver.

This would be the first 24 Hours of Le Mans for both Keating and Miller, while Jeroen earned his 10th consecutive start in the event.

VLF Automotive is a joint venture between designer Henrik Fisker, former GM Vice Chair Bob Lutz and manufacturer Gilbert Villarreal.

[55][56] As part of the partnership, the first run of the Force 1 V10, totaling 50 cars, were sold entirely through Keating's Viper Exchange dealership.