For the 9 weeks leading up to the release of the album Ben Kweller previously took footage of himself and made an internet mini-show called One Minute Pop Song.

Some of the topics were about a fan who sent in a cover version of a song, talking about laying down the tracks and playing all the instruments on the album, showing a tour of the studio, Ben Kweller rating himself on each instrument, telling a story about Neil Young, and talking about how he learned to play the drums from his father.

On his MySpace website, Kweller described the making of the album as "very exciting, emotional and challenging."

He explained that since he played all the instruments on the album it "was a big change for me and it produced something really intimate and special.

"This Is War" off the album is featured in the 2011 film Diary of a Wimpy Kid: Rodrick Rules.