Rock's career was launched when he served as production designer on the independent sensation The Blair Witch Project made by fellow University of Central Florida graduates Daniel Myrick, Eduardo Sanchez, Gregg Hale, Robin Cowie and Michael Monello.
Rock's first feature film as a director, Alien Raiders, was released by Warner Home Video and Raw Feed in February 2009.
The film stars Carlos Bernard, Rockmond Dunbar, and Mathew St. Patrick and is produced by Daniel Myrick, John Shiban and Tony Krantz.
[5] He is also the director of the award-winning short films The Perfect Candidate[6] by frequent collaborator Jenelle Riley, The Meeting,[7] Hate of Date,[8] and Conversations,[9] starring Curtis Armstrong.
Rock is married to HGTV producer Alicia Conway, and they frequently collaborate on creative projects including Conversations[16] and Hate or Date.