It was adapted into a feature film in 1988, produced by Amblin Entertainment and released by Walt Disney Pictures.

The franchise takes place in a world in which cartoon characters, known as "toons", co-exist with humans.

ISBN 0-345-30325-3 Who Framed Roger Rabbit by Martin Noble is the novelization of the film of the same name.

The story starts out with Eddie Valiant at the front door of Roger Rabbit's house.

Almost immediately after he is let inside the house, Roger tells him about the upcoming Gone with the Wind toon adaptation and how he has a chance to play the lead as Rhett Butler.

However, the Telltale News, a newspaper that tends to toons, prints an article about Jessica Rabbit and her relationship with Clark Gable.

It spawned a spin-off series entitled Roger Rabbit's Toontown, which lasted five issues.

The series continues the adventures of Roger Rabbit, who has since returned to working for Maroon Cartoons, now under C.B.

Maroon (a character introduced in the graphic novel, Roger Rabbit: The Resurrection of Doom).

Two other new characters introduced were Lenny, a toon plane who is Benny's cousin, and Mel, who is Roger's sentient mailbox.

Every issue began with a Roger Rabbit story and his supporting characters such as his wife Jessica, his co star Baby and his taxi cab friend Benny round out the comic.

Eddie Valiant is given credit for ending Doom's reign of terror by dissolving him in a puddle of Dip, stated as 'A victim of his own evil creation', and putting a stop to his plans to erase Toontown and build a freeway where it would have once stood.

With time, Doom remembers everything that happened to him, and now wants revenge against both Eddie Valiant and Roger Rabbit for ruining his plans.

Roger angrily objects to his part in the film, and is fired ("Get me that other rabbit with the tiger for a buddy!").

Valiant sprays him and his weasels with the Dip-filled gag squirt gun, and before dissolving, "Maroon" reveals himself to be Doom.

A similar land also existed at the Magic Kingdom under the name Mickey's Toontown Fair, until it was closed in 2011.