Disney began selling them in the United States in July 2014,[2] and in Disneyland Paris the following month.

[4] As of February 2019[update], the franchise has reached around $2.5 billion in combined mobile game and merchandise sales revenue.

The line includes classic mainline characters like Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Chip 'n' Dale, Pluto and Goofy, as well as secondary Disney characters like Bambi, Pinocchio, Lady, Tramp, Tinker Bell, Cinderella, and others.

Contemporary characters are also represented, including those from Lilo & Stitch, Winnie the Pooh, Toy Story, Monsters, Inc., Big Hero 6, The Aristocats, Phineas and Ferb, Star Wars, and Cars.

[5] There are also Marvel characters that are represented, such as Spider-Man, Hulk, Iron Man, Doctor Strange and others.

[6][7][8][9][10] On 1 August 2019, the original members of the English rock band Queen—Freddie Mercury, Brian May, Roger Taylor, and John Deacon—were added to the Japanese version of the mobile game as Tsum Tsums, with the first three added as playable characters.

The band appears in the game as representatives for the 2018 20th Century Fox film Bohemian Rhapsody.

As Tsums are cleared, they fill up a "Fever Meter" that, when full, triggers a ten-second "Fever Mode", which adds five seconds of playtime to the timer, clears away Tsums faster, and temporarily prevent combos from breaking.

Happiness Boxes contain one of fourteen Tsums from the Mickey & Friends, Chip 'n' Dale, or Winnie the Pooh franchises.

Players also have in-game bingo cards that award prizes when certain optional missions are completed.

Completing a row, column or diagonal line of optional missions for bingo will award players various minor prizes, while completing an entire card will earn players tickets for free Tsums (without having to spend coins), special Tsums (including those that cannot be earned through regular means), or Skill Tickets, depending on the card.

Various time-limited events also award similar prizes through completing separate sets of missions.