Since its establishment in July 2007 it has gained great international attention for its many creative young designers who are flourishing in the fashion capital of Berlin.
Since the Spring/Summer 2012 season, Mercedes-Benz Fashion Week features young international talents in an exclusive show in cooperation with Elle.
A jury, which famous designer Marc Jacobs belongs to, chooses a winner who will be able to present his own show in the next winter season.
Another specialty is the Berlin U-Bahn fashion show, that takes place in a chartered train of the U5 line.
Musicians like Lady Gaga, Hurts, Alphaville and Icona Pop performed at StyleNites.