Incepted in 2009, it replaced the Singapore Fashion Week, and welcomed consumers to conventionally by-invite only shows for media and trade.
[11] Organized by Mercury Marketing & Communications, AFF was the first privately funded consumer fashion event,[12] with Audi as the titular sponsor.
[13] During its run, the festival showcased collections by a host of top international designers and labels such as Prabal Gurung, Oscar de la Renta, Christian Lacroix, Vivienne Westwood, Gareth Pugh, Marc by Marc Jacobs, Missoni, Ungaro, Erdem, DSquared, Roberto Cavalli, Mugler, Zac Posen, Roland Mouret, Carolina Herrera, Tsumori Chisato, Peter Pilotto and Hussein Chalayan.
Organized by Mercury Marketing and Communications, the festival welcomed fashion's biggest and hottest names including Christian Lacroix, Gareth Pugh, Vivienne Westwood, Jacquetta Wheeler, Ashley Isham, RAOUL, Marc by Marc Jacobs, Mango, and Singapore's creative crop from BlackMarket, Nicholas by Nic Wong and Hansel by Jo Soh.
The five show-filled days of Audi Fashion Festival drew a strong 7000 guests, with a sell-out six ticketed shows.
Building on eight successful editions as a consumer-centric fashion festival, SGFW broadened its scope to include thought-leadership initiatives and industry development.
It has supported more than 50 local designers through fashion events and runway shows held annually in Singapore and Bangkok.
Viewers can enjoy 360° virtual reality and live streaming of SGFW content via the Digital Fashion Week’s online portal.
[21] For the first time ever, a Singaporean designer – Max Tan of MAX.TAN – will open the fashion week at SGFW Access.