All the shows are invites-only, targeted to celebrities, socialites, buyers, local and foreign media and all who love fashion, that can ultimately enjoy the presentation from their favorite international and especially Indonesian designers, such as Anne Avantie, Rinaldy Yunardi, and Dian Pelangi.

As the world's most populous Muslim majority country, Indonesia has a high demand for clothing that adheres to religious rules emphasizing modesty for women.

JFW announced a new logo, eliminating the coin-shaped silhouette and the signature red "f" on January 30, 2019, initially on Instagram.

[8] After the pandemic spread declined, JFW 2022 was held offline on 24–30 October 2022, in Pondok Indah Mall 3.

Since its inception in 1978, Fashion Designer Competition or Lomba Perancang Mode (LPM) has orbited several of Indonesia's top designers,[10] such as Itang Yunasz, Samuel Wattimena, Chossy Latu, Edward Hutabarat, Carmanita, Ferry Soenarto, Denny Wirawan, Musa Widiatmodjo, Stephanus Hamy, Widhi Budimulia, Tex Saverio, Jeffrey Tan, Natalia Kiantoro, Andreas Odang, Cynthia Tan, and Billy Tjong.

Rinaldy Yunardi, the godfather of Indonesian avant-garde accessory designers is a frequent judge-mentor in this competition.

The rapid growth of men's lifestyle business was the focus in 2010s, providing a gap for the shining of new creative talents to reach for the fresh but not so new market.

Indonesia Fashion Forward (IFF) is an intensive and curative program for capacity development with a vision to polish Indonesian designers’ skills so that they're able to enter the regional and international market by giving guidance alongside training that involves business strategy and branding.

[12] Not just being an educational platform that equips designers with theory and simulations, IFF cooperates with strategic partners from the government to international so that the program can have continuity to practice on the ground.