Bertha González Nieves

González Nieves worked as a consultant at Booz Allen & Hamilton, where she designed and implemented marketing strategies for leading global packaged goods companies.

[10] González Nieves is a guest professor at the Universidad Autonoma de Guadalajara (UAG), where she teaches the university's first course on tequila, Tecnico Tequilero.

"[15] In March 2018, CNN Travel featured her in "Tequila maker's tour of San Miguel de Allende," a visual guide to the town's heritage, hot spots, and culinary renaissance.

[20] In July 2018, Food & Wine En Español identified González Nieves as one of the most successful women in the world of Latin American gastronomy.

[23] In 2022, Revista Quién recognized her as “One of the 50 People Transforming Mexico”[24] and she received a prestigious honorary mention from the Ernst & Young Entrepreneur of the Year Awards for her leadership in 2022.