The Betches Love This website began in February 2011 and was authored by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein.

[10] In 2011, while seniors at Cornell University, Jordana Abraham, Samantha Fishbein, and Aleen Kuperman created Betches in the form of a WordPress blog.

They targeted women that were "'edgy, speak their minds, and unapologetic in regards to their beliefs and opinions'" The blog was first designed to counteract the male humor that was receiving a high level of attention from young men.

The humor of the three women was targeted towards the "anti-alphamale", while also making jokes towards the "nice girl" via their discussions on celebrities, fashion, and relationship advice.

Bumble purchased a package of Instagram advertisements and sponsored the Betches' second book's launch party.

[15] I Had a Nice Time And Other Lies...: How to Find Love & Sh*t Like That This was the second book published by the Betches, which focusses on dating and relationship advice.

[16]" Betches Brides This podcast explores all facets of the complex interpersonal struggles that stem from the wedding planning process.

Diet Starts Tomorrow This podcast explores the psychological and emotional side of health and wellbeing and is hosted by Betches co-founder Aleen Dreksler.

This podcast focuses on modern dating woes and is co-hosted by Jordana Abraham and Jared Freid.