Business operations are conducted from its headquarters in Dublin, alongside a satellite office in Gibraltar.
[citation needed] In October 2012, Betdaq launched BetdaqNFL, a dedicated micro site that offers live streamed video match commentary direct from the USA.
[7] In July 2011, Betdaq became the official online betting partner of Celtic Football Club.
The partnership was announced at a ceremony held a Celtic Park by Sky Sport pundit Alan McInally, the former Scotland striker who works as a brand ambassador for Betdaq.
Under the terms of the agreement, the Betdaq logo was displayed on the back of London Irish team shirts for all Aviva Premiership games and Heineken Cup matches.