Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder, and executive director of soleRebels, Africa's "fastest growing footwear company".

Bethlehem has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential.

SoleRebels has flourished, growing to 300 employees in Ethiopia,[7] with distribution to thirty countries worldwide, selling to market kingmakers Whole Foods, Urban Outfitters and Amazon.

Bethlehem was inspired by the seleate or barabasso, the traditional recycled tire sole shoe crafted in Ethiopia, and footwear became the locus around which she chose to build the company.

Besides espousing the same ideals of ecological and economic sustainability as soleRebels, The Republic of Leather is centered on principles of customer choice—customer choice of design, producer and receiving charity of 5% of the price they pay.