It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte and Walter Avancini.

Beto Rockfeller (played by Luiz Gustavo) is a charming, lower middle class shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of São Paulo.

It abandoned the melodramatic, artificial tone of previous shows for a more naturalistic approach, with the presence of a morally ambiguous protagonist and the use of colloquial language; characters would often mention actual news and gossips of the time.

It also was the first telenovela to use contemporary pop hit songs in its soundtrack, rather than purely orchestral music.

The telenovela was adapted into a 1970 motion picture directed by Olivier Perroy, with the main cast of the TV show.