It was founded in Torquay, and was based at Rockwood House on Parkhill Road.
Its managing director and founder was Joe Woods (born c.1955).
[2] Its main product is WKD Original Vodka, which is the market leading ready to drink (RTD) alcoholic beverage in Ireland and the UK.
Beverage Brands is the sixth largest manufacturer of RTDs in the world.
It was based in Torquay from 1992 until 2011; the main bottling plants is on the Cumnock Business Park in Netherthird, East Ayrshire at the A76/B7083 roundabout, with another at Shepton Mallet.