The benefits of having such a drink is that the customer does not need to worry about balance, technique or having multiple ingredients at home.
[1] The popularity of the RTD category has varied significantly over the years and between markets, most recently growing significantly in the US from the 2010s with brands such as Seven Days Cocktail Co. and OTR: On The Rocks..[2] Alcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names.
A number of studies have linked the marketing of alcopops to increased occurrences of underage drinking.
A notable type is Lonkero, a Finnish mixed drink of grapefruit soda and gin, introduced as an RTD for the 1952 Olympics, which has continued to be popular in Finland.
[9] notable brands include: Non-alcoholic RTDs can be further separated into dairy and non-dairy drinks.