Fodor's has compared the chain to Bloomingdale's in the United States,[1][2] while London's Evening Standard has called Beymen Turkey's "answer to Selfridge's".

At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods.

[7][8] Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.

[15] BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon.

[16] Originally 9,600 m2 upon opening in 2013,[17] expanded in 2022 by another 1,750 m2,[18] Beymen Zorlu Center is the brand's largest department store location.

[25] Beymen operates department stores in the following locations:[26][27] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.