[2] Based in the Halkalı Merkez [tr] neighborhood of Küçükçekmece, Istanbul, the company's official name is DeFacto Perakende Ticaret A.Ş.

[2] The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – served to customers through 350 retail outlets in Merter.

Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design.

[5] In 2003, the company's market data showed that only 6% of customers were willing to spend more than 50 Turkish lira on shirts.

As of September 2015, DeFacto had 277 stores in about 63 cities in Turkey and 50 abroad, with the company's Sustainability Report indicating presence in at least nine countries.

A store in Bulgaria at Serdika Center Sofia (Bulgarian: Сердика Център) has since also opened and closed.