At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods.
After long research, he planted the first seeds of the upscale department store Beymen, collaborating with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini.
[7] Deran Taşkıran became general manager of Boyner in May 2014, replacing Aslı Karadeniz, another female executive.
Boyner Group established BR Mağazacılık in 2011 as a joint venture with Ran Konfesiyon.
[12][13] In 2019, as mentioned previously, the remaining retail businesses from the Boyner Group were put into the Beymen Group led by Cem Boyner,[14][15] which markets the brands and retail stores Beymen (private label brand and full line department store), Beymen Classics men's brand and stores; NetWork and Divarese.